Retail Smarter

About Retail Smarter

Retail Smarter is a two-day event that brings together a diverse group of retail and industry experts. Long viewed as one of the most impactful events in retail, the schedule is loaded with engaging C-suite speakers and networking opportunities for retail professionals and students to connect.

Retail isn't dying. It's just changing, creating a new beginning for an industry that continues to thrive. Retail Smarter will host thought-provoking speakers from many industries to address these changes while discussing trends, best practices, technology, supply chain, e-commerce, sustainability and human resources. Attendees will be immersed in the world of retail and learn about topics of strategic importance to senior retail executives at leading firms.

Speakers will openly address how their company is flourishing in the changing retail landscape and ensuring that the company continues to thrive. They'll candidly share information and new ideas that are working to keep their organizations ahead of their competition.

Retail Smarter also features a RECRUITING / STUDENT CONNECT ELEMENT which includes a recruiting mixer and ample opportunities for student/employer engagement throughout the conference.

Sponsorship Opportunities

The Retail Smarter Conference is brought to you by the University of Florida's David F. Miller Retail Center and with the support of Office Depot.

  • UF Retail Center Office Depot

Conference Committee

Susan Chronister, Vice President of Sales
IntegElement Television Company

Susan Chronister has over 25 years' experience leading and driving sales of various dynamic electronics businesses. She currently leads sales and global business development for Element TV. Previously, Susan was AVP of Sales at TracFone Wireless where she led Walmart's multi- billion dollar private label Straight Talk wireless business. While at TracFone she received multiple awards from Walmart, including Multichannel Supplier of the Year Award and the General Merchandise People Performance Supplier of the Year Award. Prior to TracFone, Susan spent 4.5 years at Walmart, strategically leading the cross functional Family Toy and Video Game teams where she was a consistent high performing executive who increased market share year after year. While at Walmart, she was honored with 2 Gold Effie awards, WOW Award, Excellence in Big Bets, Merchandising Spark Award and the Excellence in Live Better Award, was a member of the Entertainment Merchants Association board and a Graduate of the Walton Institute. Prior to Walmart Susan spent 11 years in the Video Game business driving sales at EA, Atari, THQ and Mad Catz and another 6 years as a merchant in video games.

Susan is a member of the Junior League of Northwest Arkansas, and led the Strategy for Sharing and Caring of Benton County. Susan is a graduate of the University of Florida and is passionate about mentoring retail students at UF. Susan has two sons, her oldest lives in Boston and works at Massachusetts General Hospital, her youngest son is attending the Walton School of Business at the University of Arkansas. She and her husband Peel reside in Rogers, AR.

Who attends Retail Smarter?

Below is a sampling of companies that have participated in the past.

  • Abbott
  • Altria
  • Beall's
  • Caleres
  • Chain Store Guide
  • City Furniture
  • EJ Gallo
  • Enhanced Retail Solutions
  • Florida Retail Federation
  • Integrity Staffing
  • jcpenney
  • Michaels
  • Nepa
  • Office Depot
  • Ross
  • Target
  • TYCO
  • Walgreens