Retail Smarter


Warrington College of Business

6:00 – 7:30 PM

Networking Reception
Hough Hall Atrium

Sponsored by: Enhanced Retail Solutions
Wine Supplied by: EJ Gallo

Reitz Union Grand Ballroom

8:00 – 9:00 AM

Registration / Breakfast

Sponsored by: Walgreens
Marketing Sponsored by: Chain Store Guide.

8:45 – 9:00 AM


Founded in 2012, Tone Def defines themselves as both a competitive and collaborative group. Tone Def has performed in several cities along the East Coast, including Atlanta, GA; Durham, NC; Tampa, FL; Orlando, FL; and of course, Gainesville, FL. They sing at community events around UF and the larger Gainesville area. They recently recorded their First Studio Album, SPECTRUM.

9:00 – 9:15 AM


Betsy Goodman, Executive Director, Miller Retail Center

Get involved in social media with #RetailSmarter. A winner is selected every 15 minutes.

9:15 – 10:00 AM

Retails Big Collision

Consumers have changed everything. It's certainly not business as usual. Learn what's changed and why. Discuss how you can be a part of the changes needed.

Marshal Cohen, Chief Industry Advisor, Retail, The NPD Group

10:00 – 10:30 AM


Sponsored by: The Webster Apartments and Pinch A Penny

10:30 – 11:15 AM

Amy Stevenson, Chief Marketing Officer, Designer Shoe Warehouse (DSW)

11:15 – 12:00 PM

Utilizing Your Data to Stay In Stock

Many retailers and manufacturers are expending great resources to capture and store data. Yet most of them are not making full use of that data. Follow along as we showcase a data strategy used by two very different companies that drastically reduced lost sales and improved inventory productivity.

Jim Lewis, Founder and CEO, Enhanced Retail Solutions LLC

12:00 – 1:00 PM


Retailer of the Year Award

1:00 – 1:45 PM

Seeing the Full Picture: Unlocking the Value of a Well-Rounded Analytics Strategy

Ashlee will share a perspective on how data and analytics, when fully combined with insights and market research, create a more robust view of who your customer is and how to build loyalty as a result.

Ashlee Weisser, Vice President, Analytics and Insights, Bloomin' Brands

Michael Stutts, Executive Vice President and Chief Customer Officer, Bloomin' Brands

1:45 – 2:30 PM

Jack Thomasson, President of The Home Department, Inc. and Acclaimed Professional HGTV House Planner

2:30 – 3:00 PM


Sponsored by: Florida Retail Federation | Scherer Construction | River Vista RV Resort

3:00 – 3:45 PM

Dr. Alex Sevilla, Associate Dean and Director, Heavener School of Business, University of Florida

4:00 – 5:15 PM

Executive Speed Networking Session

Rion Ballroom, Reitz Union – 2nd Floor

5:15 – 6:30 PM

Retail Recruiting Mixer
Rion Ballroom, Reitz Union – 2nd Floor

Wine Supplied by: E J Gallo

Reitz Union Grand Ballroom

8:30 – 9:15 AM


Sponsored by: Accenture

9:15 – 10:00 AM

Cybersecurity in Retail: Everything You Need to Know in 45 Minutes or Less

Retail is everywhere. That's a good thing. Cybersecurity risks are everywhere too. That might not be a good thing for retail. Learn what's happening in the world of cybersecurity, how retail businesses are addressing the ever-growing threat, and what you as a consumer can do to protect yourself and your relationships with retailers.

Rob Goldberg, Principal, Advisory, Deloitte

10:00 – 11:00 AM

Responsible Retail: The Inclusion & Diversity Imperative

The pressure is on for retailers to embrace inclusion and diversity in the broadest sense. Consumers and employees expect to feel welcome regardless of gender, race, religion, disability or any other part of their identity. And advancing inclusion and diversity is not only the right thing to do, but decades of research proves that I&D boosts financial performance, innovation, and teamwork, just to name a few. In this session, Accenture will share research on I&D in the retail industry and will lead a discussion about how retailers can become leaders in this crucially important area.

Jen Pritchard, Retailer and Consumer Products Industry Leader, Accenture

11:00 – 11:30 AM


Sponsored by: Ron Jon Surf Shop

11:30 – 12:15 AM

Erik Enecker, Managing Director, US Nepa USA, Inc.

12:15 – 1:15 PM


Sponsored by: Integrity Staffing Solutions

1:30 – 2:00 PM

Both Sides of the Counter: the Lighter Side of Retail

Houston Wells, Comedian

2:00 – 2:45 PM

Laura Loughran, Senior Vice President, Omni Channel Sales, Chico's

2:45 PM

Closing Remarks

Betsy Goodman, Executive Director, Miller Retail Center

UF Retail Smarter Conference